Basil Hayden: Posts Worth Toasting To

Basil Hayden, a whisky brand, gained new followers and expanded its awareness with its visual campaign on social media.

The Challenge

How do we spark conversation about Basil Hayden and reach new & unexpected bourbon drinkers?

In 2021, Basil Hayden aimed to expand awareness of its small batch bourbon among a more discerning and sophisticated consumer – specifically those...

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