Banfield Pet Hospital: 1 in 6 is One Too Many, Banfield Addresses High Rate of Veterinary Suicides

Banfield Pet Hospital, a private company that operates veterinary clinics, promoted its new training program to help support veterinarians and their mental health in the US through a PR launch event and free online resources.

Campaign details

Brand: Banfield Pet Hospital Advertiser: Mars Agency: Coyne

Situation Analysis

The psychological distress of working in veterinary medicine can be severe. Many people don't realize how emotional and mentally taxing the profession can be.

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