Ball canning helps consumers tackle food

Ball, a manufacturer of canning products, used PR, social media and influencers to promote its products to young gardeners during the short harvest season in the US.

Campaign details

Advertiser: Ball CanningBrand: Ball CanningAgency: 360PR+Country: United States

Planting the Seeds

For the Ball® Canning brand, the window for the vast majority of its annual sales is a narrow one, focused around the summer season, when fresh fruits and vegetables are at their prime in most parts of the country. Brand awareness and engagement efforts have to be sharp and not just reach – but compel and teach – a new, younger crop of consumers how to can in order to grow the market for Ball Canning products.

Objectives for the...

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