Backus Ab InBev: #StoriesAndBeers - How to get influencers’ attention for a corporate brand event

Backus, a brewery, organised an event with digital influencers from South America, helping to improve brand/influencer relationships and spurring future projects.

Campaign details

Brand: Backus Ab InBevAgency: S/A Llorente & Cuenca

Request and Challenge

  • Backus ABInBev is a company that recognizes what an influencer marketing strategy can do to strengthen their corporate brand.
  • Events and relational actions have been organized in collaboration with LLORENTE & CUENCA such as:
    • Tweets & Beers Event (2016 – 2017)
    • Gift kits for corporate social responsibility campaigns (2017)
    • Guided tours of the Backus plant (2017)
  • For the latest edition, we were asked to expand the scope of the Tweets&Beers event, which seeks to bring together the main digital influencers in...

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