Axis Communications: An Editorial Approach to Content Marketing

Axis Communications, a Swedish network video surveillance company, drove website traffic and media coverage through blogging.

Summary

Creating an editorial engine for content creation that encompasses owned, earned and paid multiformat content is the definition of an integrated communications campaign, and is exactly what network video surveillance market leader Axis Communications and The Hoffman Agency has developed. A campaign that drives traffic to the Axis website, generates media coverage, and supports lead generation. Efficiency through a single content definition and creation process, irrespective of format or channel, results in the maximum 'bang for buck' in corporate storytelling through blog posts, content assets, news announcements, and owned and earned media articles.

Objectives & Budget

While...

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