Avon’s #DontWaitDrive: Take your mother for a doctor’s check-up

Beauty products brand Avon launched a campaign to raise awareness about breast cancer in Russia by enticing the daughters and children of at-risk groups into taking their mothers to the doctor.

Campaign details

Advertiser: AvonBrand: AvonAgency: Fleishman Hillard VanguardCountry: Russia

Overview

For more than 25 years, Avon has been putting in major efforts in the global fight against breast cancer through its CSR program, Breast Cancer Crusade. Fifteen years ago, the brand brought its mission to Russia and together with its partners provided millions of Russian women with the opportunity to have a check-up with a doctor and get professional advice about breast cancer preventive care and treatment. This year in Russia, the brand set out with an initiative to educate women on the...

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