Avon Foundation: #Quéonda (What's up with)

Avon, a beauty and personal care brand, launched a social media campaign in Argentina aimed at raising awareness about dating abuse situations.

Campaign details

Advertiser: AvonBrand: Avon FoundationAgency: LLORENTE & CUENCACountry: Argentina

Why the campaign is worthy of an award? #QuéOnda (What's up with) campaign was a milestone in the search for the AVON Foundation for alerting and raising awareness of gender violence amongst adolescents.

#QuéOnda, a campaign against gender violence, targeting adolescents and young people

Since 2008 the AVON Foundation has contributed to the eradication of violence to women under the Raise your voice Against Domestic Violence program, championing their rights and their physical, emotional and social well-being with actions aimed at raising...

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