Campaign details
Advertiser: AvonBrand: Avon FoundationAgency: LLORENTE & CUENCACountry: Argentina
Why the campaign is worthy of an award? Through "Beauty for a Purpose", AVON leads the debate worldwide on women's empowerment and her role as companies' leaders.
"Beauty for a Purpose", new brand positioning of AVON
Since its early days 130 years ago, AVON took on the commitment and challenge of empowering women. "Beauty for a Purpose" is the phrase which encapsulates this spirit and strengthens the woman through beauty, celebrating how far she has come in pursuit of her independence and fairness....