Avon Foundation: Beauty empowers women

Avon, a beauty and personal care products brand, increased brand awareness and sales by launching a live event celebrating female empowerment in Argentina.

Campaign details

Advertiser: AvonBrand: Avon FoundationAgency: LLORENTE & CUENCACountry: Argentina

Why the campaign is worthy of an award? Through "Beauty for a Purpose", AVON leads the debate worldwide on women's empowerment and her role as companies' leaders.

"Beauty for a Purpose", new brand positioning of AVON

Since its early days 130 years ago, AVON took on the commitment and challenge of empowering women. "Beauty for a Purpose" is the phrase which encapsulates this spirit and strengthens the woman through beauty, celebrating how far she has come in pursuit of her independence and fairness....

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