Atlassian: Atlassivan

Atlassian, a global collaboration company, created AtlassiVan, a branded motorhome that acted as a roaming office to deliver a campaign that would help fill the talent pipeline and amplify the brand's employee value proposition.

The challenge

At the Federal Government's Job and Skills Summit in September 2022, Atlassian announced a major hiring push focused on research and development professionals in Australia and New Zealand to support its continued growth. The company tasked Ogilvy PR with delivering a campaign that would help fill the talent pipeline and amplify Atlassian's employee value proposition, Team Anywhere.

The insight

Accenture and Tech Council of Australia research painted Australia as a country full of opportunity but failing to reach its true tech-based potential. A critical talent shortage of 186,000 workers is expected by 2030. For Atlassian, securing a pipeline...

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