Aruba: Is #GenMobile running the risk?

Networking solutions provider Aruba, an HP Enterprise Company, improved sales of its security products with a brand awareness and lead-generation campaign in the UK.

Campaign details

Advertiser: ArubaAgency: WE Communications

Introduction

In 2015, networking solutions provider Aruba, an HP Enterprise Company, wanted to improve sales of its security products: to do this, it needed to engage the C-Suite on a topic that mattered to them and arm its sales teams with material that would generate different and better outcomes.

Aruba tasked WE with devising a brand awareness and lead-generation campaign that would: give it a voice in the discussion on working trends; integrate with its marketing channels; and generate leads.

Specifically, the objectives were to:

  • Influence business decision makers to consider...

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