Arla’s 12 Days of Grilled Cheese

Arla, a dairy producer, created the 12 Days of Grilled Cheese on social media to introduce US consumers to its new cheese slices.

Campaign details

Advertiser: ArlaAgency: Carmichael Lynch Relate

Situation

Aria's mission is to produce and provide the best quality dairy products in the world, free from any artificial flavors or preservatives, all while promoting sustainable dairy farming practices and strict animal welfare standards. In Europe, Aria products have more than 80 percent share in the dairy aisle, but the company has very little presence in the U.S.

We needed a way to introduce consumers to Aria's great tasting and meltable Havarti, Gouda, Fontina, Muenster and Cheddar cheese slices.

Aria's opportunity:Inspire a proper homage to the grilled cheese...

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