Campaign details
Advertiser: Procter & GambleBrand: ArielAgency: Graffiti PRCountry: Romania
Ariel is the no. 1 laundry detergent brand in Romania. With strong recommendations from washing machine producers and chefs who deal with the most difficult stains, Ariel has a flawless reputation as a stain removal expert, the functional benefit associated with the power of powder form. The top innovations from Ariel, wet forms Ariel liquid and Ariel 3 in 1 PODS,add on the functional benefit with a higher order benefit - advanced stain removal AND fabric care. However, in our powder...