Campaign details
Brand: Arcos DoradosAgency: Porter Novelli, Tribal, Alurralde Jasper y Asoc., Creaciones, Power Influencer, Marketgate, Llorente y Cuenca, HRC Consultores
This article has been translated from Spanish using Google Translate. Download the original here.Introduction
Arcos Dorados is a company committed to families. As such, it has carried out several actions that seek to generate favorable habits in children and foster the moments shared between them.
Since 2013, he has developed different proposals to encourage the reading habits of children and transform it into a playful activity that attracts their attention. With...