Arcos Dorados: Book or Toy

McDonald’s, a fast food company, carried out several actions across Latin America to generate favorable reading habits in children.

Campaign details

Brand: Arcos DoradosAgency: Porter Novelli, Tribal, Alurralde Jasper y Asoc., Creaciones, Power Influencer, Marketgate, Llorente y Cuenca, HRC Consultores

This article has been translated from Spanish using Google Translate. Download the original here.

Introduction

Arcos Dorados is a company committed to families. As such, it has carried out several actions that seek to generate favorable habits in children and foster the moments shared between them.

Since 2013, he has developed different proposals to encourage the reading habits of children and transform it into a playful activity that attracts their attention. With...

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