Apple Tree Communications: Automatic response

apple tree communications, a Spanish creative communications agency, called out discrimination on International Women’s Day through a creative use of automatic response emails.

Situation

Briefing

March 8th is International Women's Day and all of us at apple tree communications wanted to send a message to our colleagues, clients and society in general because we are open-minded and believe that discrimination of any type is wrong.

apple tree was founded by three women and, to date, more than 75% of the agency's managerial positions are also held by women. We wish there was no need for a "Women's Day", that inequalities didn't exist, but unfortunately they do…

Challenge:

We wanted to show our total commitment to the cause, demonstrating our commitment to...

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