Anheuser-Busch: Raising the Bar – A Stock Imagery Refresh

Anheuser-Busch, a brewing company, promoted social good platform, Elevate, by launching a free repository of high-quality beer imagery in the US.

Overview

THE CHALLENGE: To bring Elevate, a social good platform supporting Anheuser-Busch's craft beer portfolio that is committed to raising the bar for the beer industry, to life through creative ideas and measurable actions.

THE INSIGHT: Stock imagery is an essential tool for designers, journalists, marketers and more, but in reality, royalty-free imagery sites tend to be overrun by low-quality images. This is particularly true for the craft beer industry, where there is an overabundance of photos that depict a lack of diversity and unsanitary beer serving.

Most beer-related stock imagery supports the notion that bearded...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands