Anheuser-Busch: National recycling league

Anheuser-Busch, a brewer, created the National Recycling League, to insert itself into the solution of the stadium trash tragedy in the US that happens at the end of every game by convincing fans to properly dispose of their cans and bottles.

Situation Analysis

Ballparks and stadiums across the country provide a unique opportunity for fans: the luxury and enjoyment of watching sporting events live. It's exciting and exhilarating. It also creates a lot of trash.

40 MILLION pounds1 a year, to be exact.

For years we've been telling sports fans to enjoy our beers responsibly, but never what to do with them when they are empty. With our ongoing commitment to recycling and sustainable packaging, we had to insert ourselves into the solution. This got us closer to our 2025 Sustainability Goals. By 2025, Anheuser-Busch has committed that...

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