Ancestry: Won’t You be My Cousin – Optimizing Ancestry's stunning discovery

Ancestry, an online family history resource, promoted its brand in the US by creating a red carpet publicity stunt at the New York premiere for the film A Beautiful Day in the Neighborhood.

Situation

Ancestry is the world's largest online family history resource. Bringing together science and self-discovery, Ancestry helps everyone, everywhere discover the story of what led to them. It's sophisticated engineering and technology harnesses family history and consumer genomics, combining billions of rich historical records, millions of family trees, and samples from over 16 million people in the AncestryDNA network to help people enrich their lives with deeply meaningful insights about who they are and where they come from.

Ancestry is a key player in the US $19 billion genealogy products and services market (Fact MR). What's more, demand for genealogy in...

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