Ananse: Amazon Warriors Safe Collection

Ananse, a fragrance technology company, invented a way for a book to repel disease-transmitting mosquitoes to limit the spread of potentially life-threatening diseases among children.

Campaign details

Brand: AnanseAgency: Little George (Ketchum)

Overview

A book has been a universal communications tool and culture-bearer in every society almost since the beginning of time. Now, a Brazilian company has invented a way for a book to serve as more than a literary tale for education and enjoyment. It's turned books and other everyday things – like children's toys – into objects that also serve to repel disease-transmitting mosquitoes. In countries like Brazil, where yellow fever, malaria and Zika pose serious public health threats, these new mosquito-fighting tools are proving to be critical forms of...

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