American Sexual Health Association: YES Means Test - Empowering sexually active young adults to get tested for STDs

American Social Health Association (ASHA), a public and healthcare provider, used PR to launch its Yes Means Test campaign in the US to encourage young adults to get tested for STDs and normalise the conversation of doing so.

Campaign details

Brand: American Sexual Health AssociationAgency: Edelman

The Situation

We're in an age of sexual empowerment, but we're also in an age of unprecedented STD rates. In 2016, reported STDs in the US Reached their highest number ever…for the third year in a row. There are now 20 million new infections annually with half of them occurring among 15-to 24-year-olds. To make matters worse, most people with an STD don't even know it. Many STDs don't show symptoms. And without symptoms people are less likely to get screened. Even though the average age of initial sexual...

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