American Lung Association: Lung force – women against lung cancer

The American Lung Association, an organisation for raised awareness towards lung cancer in the US, launched a social movement campaign that sought to increase awareness towards the disease and to promote societal and political change around the subject.

Campaign details

Advertiser: American Lung AssociationBrand: American Lung AssociationAgency: EdelmanCountry: United States

The situation: A new initiative tackles an ignored women's health crisis

Lung cancer is the #1 cancer killer of women in the U.S., causing more deaths than the next four most common cancers combined.

Over the past 39 years, while lung cancer rates have dropped 32% among men, they have nearly doubled among women. An estimated 72,000 American women lost their lives to lung cancer in 2016 alone.

Why are more women than ever dying of lung cancer? That is unclear....

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