Campaign details
Advertiser: American Lung AssociationBrand: American Lung AssociationAgency: EdelmanCountry: United States
The situation: A new initiative tackles an ignored women's health crisis
Lung cancer is the #1 cancer killer of women in the U.S., causing more deaths than the next four most common cancers combined.
Over the past 39 years, while lung cancer rates have dropped 32% among men, they have nearly doubled among women. An estimated 72,000 American women lost their lives to lung cancer in 2016 alone.
Why are more women than ever dying of lung cancer? That is unclear....