American Greetings: Encourage everyday connections with Give Meaning

American Greetings, a greeting card company, showed a new generation in the US how meaningful card-giving is by creating two online videos on two common, but unacknowledged problems.

Campaign details

Advertiser: American Greetings Agency: MullenLowe U.S.

In today's digital age, people aren't sending cards like they used to

And when they do, card-sending has become largely centered around holiday occasions like Valentine's Day and Mothe

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands