AMAG Pharmaceuticals: Women's Health In Bloom

AMAG Pharmaceuticals, a pharmaceutical company, launched a campaign in the US to promote its product – Intrarosa (Prasterone) – which eases the severe pain that women experience during intercourse due to menopause.

Campaign details

Advertiser: AMAG Pharmaceuticals Agency: Marina Maher Communications

New product, crowded field and you're ready for your close up.

Last November, the FDA approved AMAG Pharmaceuticals' INTRAROSA (prasterone) a novel treatment for moderate to severe pain during intercourse occurring in women due to menopause. While INTRAROSA has significant benefits versus other treatments &ndash