Campaign details
Advertiser: Procter & GambleBrand: AlwaysAgency: MSL GroupCountry: North America
Situation Analysis
The Always #LikeAGirl campaign was launched in 2014 with the mission of stopping the drop in confidence that girls experience during puberty. In 2016, we were tasked with continuing the global movement that the initial Always #LikeAGirl film set in motion. Specifically, the brand tasked us to challenge the stereotypes society places upon young girls that ultimately contribute to their drop in confidence. The work had to empower girls to feel limitless and confident, while increasing emotional equity and brand...