Always Free: SEMPRE LIVRE®, Sempre Juntas

Stay Free, a brand of menstrual hygiene products, launched a series of press kits and a documentary to break the taboo around the subject of menstruation in Brazil.

Description of the assignment

Break Taboos, Open Conversation

For centuries people have used the word "menstruation" not only as a natural process of the female human body but as a representation of a taboo, surrounded by misinformation and prejudice.

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