Almond Board of California: How almonds became Europe’s number one nut

The Almond Board of California (ABC), an organisation that promotes the Californian Almond industry, was able to increase almond consumption in Europe by directly showcasing new or revamped, almond-based snack recipes to European manufacturers.

Campaign details

Advertiser: Almond Board of CaliforniaBrand: Almond Board of CaliforniaAgency: Porter NovelliCountry: Europe

Summary

In a nutshell, this is a story about almonds.

Specifically, about their journey from being a lowly baking staple to becoming one of the most sought-after ingredients in sweet and savoury snack products across Europe.

2016 was the year that almonds:

  • Stole the crown from hazelnuts – Europe's preferred nut for the last eight years – and became the number one nut in new product launches across the continent
  • Featured as an ingredient in more than 4,000 new snack...

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