Campaign details
Advertiser: Almond Board of CaliforniaBrand: Almond Board of CaliforniaAgency: Porter NovelliCountry: Europe
Summary
In a nutshell, this is a story about almonds.
Specifically, about their journey from being a lowly baking staple to becoming one of the most sought-after ingredients in sweet and savoury snack products across Europe.
2016 was the year that almonds:
- Stole the crown from hazelnuts – Europe's preferred nut for the last eight years – and became the number one nut in new product launches across the continent
- Featured as an ingredient in more than 4,000 new snack...