Allstate's ride for awareness

Allstate, an insurance provider, launched an online Ride for Awareness campaign in the US using Taylor PR to raise awareness about the role of motorists in protecting motorcycle riders.

Campaign details

Advertiser: AllstateAgency: Taylor

Insights

Three motorcyclists are killed in multi-vehicle crashes at intersections every day. Studies show that these crashes are among the most preventable, and Allstate knows that education is crucial in lowering this statistic.

Furthermore, according to the Insurance Institute for Highway Safety, in 2013 there were 4,381 motorcyclist deaths nationally.

Building on Allstate's belief in the importance of education when it comes to motorcycle safety, Taylor on behalf of Allstate researched how states were educating drivers on sharing the road with motorcycles and learned that not every state included a motorcycle safety...

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