Allied Irish Bank: AIB Backing Club & County #TheToughest

Allied Irish Bank (AIB), a financial services provider, launched a campaign in the UK and Ireland to revitalise its sponsorship of the Gaelic Games (GAA) and redefine its commitment to the sport and its fans.

Campaign details

Brand: AIBAgency: Wilson Hartnell

Summary

If baseball is America's past-time, Gaelic Games (GAA) is Ireland's. Passion for GAA is a part of our national identity. It is played 365 days a year and watched by just about every man, woman and child in the country and our diaspora abroad. It is intrinsic to Irish life, its heart and soul found within the 2,200 clubs that bind urban and rural communities through every corner of the island of Ireland.

As one of Ireland's largest financial services provider, Allied Irish Bank (AIB) had been severely impacted by...

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