Alibaba Group: Alizila

Alizila, a news hub for Alibaba Group, promoted its news coverage by publishing a trend piece on the luxury market in the US to increase awareness.

Background of Alizila

  • Today, Alibaba is the world's largest online and mobile commerce company operating marketplace platforms that help tens of millions small businesses and more than 200k brands reach 700+ million consumers.
  • Yet, the company is hard for Western media to cover and for investor audiences to grasp. Not only because they have never personally interacted with Alibaba's products, but also because China is largely misunderstood.
  • Enter Alizila, the company's corporate news site run by a team of world-class journalists from outlets including NBC, WSJ, and CNBC, among others, who cover the company like a beat reporter would and...

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