Alfa SKO As: The explorer

ALFA, a shoe brand, used social media and PR featuring an explorer walking across Norway to increase awareness and sales of its shoes.

Campaign details

Advertiser: ALFA Sko ASBrand: ALFA Sko ASAgency: PR-operatørene ASCountry: Norway

Once upon a time there was a brave man, an explorer. He walked across Norway for a whole year in order to make sure the rest of us are able to use the best footwear. Who would know his adventure could lead to a 12 percent sales increase, 119 media clips, doubled web traffic and moving a whole country. Still, the best is yet to come...

Background and Challenge

The traditional Norwegian shoe fabricant, ALFA, defines their mission to...

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