Alaska Airlines: Great American Eclipse Flight

Alaska Airlines, an airline company, created the Eclipse Flight, which used the 2017 Great American Eclipse to increase brand awareness by taking news outlets on a flight that followed its path.

Campaign details

Advertiser: Alaska AirlinesAgency: C+C

The opportunity

As Alaska Airlines expands beyond its Northwest roots and merges with Virgin America, the company is seeking to raise its profile nationally. The 2017 Eclipse was the perfect event to showcase Alaska's reputation as a pioneering airline that goes beyond customer expectations.

The task

Share the wonder of the 'Great American Eclipse,' through a uniquely Alaska Airline's vantage point –38,000 feet in the air, directly in the path of the 'Great American Eclipse'.

Creating a competitive edge

Alaska Airlines anticipated the eclipse event would be a media frenzy and...

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