Akita INU Tourism: Fur out! Canine idols woo(f) tourists to Akita

Akita Inu Tourism, a tourism body for the Akita region of Japan, used a song and video to fuel a social media and PR strategy to attract visitors to Japan from Taiwan.

Campaign details

Advertiser: Akita Inu TourismBrand: Akita Inu TourismAgency: Dentsu Public Relations Inc.Country: Japan

Summary

As the world's population moves increasingly from rural towards urban living, Japan's provincial communities face serious socioeconomic issues that threaten their very existence. This campaign represents a fresh, unique approach for the revitalization of rural economies by tapping into overseas markets for alternative revenue streams.

Identifying Taiwanese tourists as a key market, the team's research into essential aspects of Japan's Northern Akita region, and the relevant preferences and interests of the target group, looked beyond conventional tourist attractions....

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