Airtel Trace Music Star 2016

South African public relations company Mason Show Management substantially increased awareness and audience participation in the 2016 Airtel TRACE Music Star, the biggest Pan-African talent search.

Campaign details

Advertiser: AirtelBrand: AirtelAgency: Mason Company

Dear Sir / Madam,

Introduction

Mason Company submits this project summary to The SABRE Awards in response to the expression of interest to be considered for awarding of The SABRE Award in the Category of Digital and Social Media, Digital Campaign.

Mason Company is a bona-fide agency that offers fully integrated solutions in the management of local and continental productions in the business, lifestyle and government sectors.

Submission: Mason role

Mason Company was the appointed Public Relations Management Agency for the 2016 Airtel TRACE Music Star. The campaign...

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