Airfox: Fighting Financial Exclusion in Brazil

Airfox, a blockchain financial services provider, launched a PR campaign and money management workshops in schools to create interest around its new mobile app in Brazil.

The Client

Airfox, founded in 2016 in Boston, provides both the unbanked and those not well served by traditional banking institutions with free access to reliable financial services through mobile and blockchain technology. Operating primarily in emerging markets, Airfox's mobile app offers an egalitarian alternative to people otherwise excluded from access to loans, credit and debit cards, financial planning, and affordable interest rates. Additionally, users can buy mobile data and airtime, pay for utilities, add credit to their public transportation cards, transfer money to friends, and more. Airfox hired Sherlock to help launch their "digital wallet" in Brazil.

The Brief...

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