Airbus Group: One roof for India and the world

Airbus Group, a large airspace conglomerate, used PR to showcase and establish an integrated brand perception for different divisions of Airbus Group in India.

Campaign details

Advertiser: Airbus GroupAgency: Avian Media Pvt. Ltd.

The Background/Brief

The brief was to establish Airbus Group - comprising of Airbus (civil aviation), Airbus Defence & Space (military and space products and airframes) and Airbus Helicopters (civil and defence helicopters) - as a large aerospace conglomerate with three prominent divisions having distinctive product portfolios converging into one entity - Airbus Group

The Challenge

  • Largely viewed as a civil aviation brand thereby eclipsing the defence and helicopter businesses
  • Showcasing and integrating messages for all entities under one roof - Airbus Group
  • With the name change of EADS...

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