Airbus: The great A220 tour – around LatAm in 14 days

JeffreyGroup, a communications and marketing agency, helped Airbus debut its new A220 aircraft across Latin America and win press coverage.

Preparing for Take-Off

In March 2022, Airbus was preparing for its most anticipated moment of recent years: the presentation of its new A220 aircraft, the most innovative and efficient single-aisle aircraft in its category. The two-week demonstration would take the A220 through five key markets in Central and South America. But in this part of the world experiencing slow recovery from the global pandemic, how do you prepare for a launch and demo of huge proportions while synchronizing the project in a perfect timeline with authorities, stakeholders, press, and influencers?

The hurdles were complex. The team needed to...

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