Airbnb: Home with open arms

Airbnb, an online marketplace for lodging, collaborated with Bollywood's first celebrity couple to launch a campaign in India to address consumer paranoia and regain trust while re-instilling host and guest confidence.

Challenge Being Addressed / Objectives of the Campaign

Following the spread of the COVID-19 pandemic, the Indian tourism industry was projected to book a revenue loss of Rs 1.25 trillion in 2020. With consumer trust at an all-time low, and travel restrictions being imposed globally, 2020 was the worst year on record in the history of tourism.

Even towards the end of 2020, as travel restrictions eased across India, Airbnb needed to address consumer paranoia and regain trust, while re-instilling host & guest confidence.

At the same time, the pandemic also forced everyone to...

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