Air Wick Australia Edible Life Scents

Air Wick, the home fragrance brand, launched a new product in Australia using social media and PR.

Campaign details

Advertiser: Air WickAgency: Frank PR Australia

Assignment overview

In 2015, Air Wick tasked Frank PR (FPR) to develop a PR campaign for the launch of the brand's new Life Scents range. Given that home fragrance has no natural media home, the campaign needed to be innovative and creative, in order to attract mainstream media attention.

The Challenge

The challenge with Air Wick Life Scents – Australia's first 'evolving' home fragrance (i.e. once released, the scent in the air evolves over time meaning you experience three different smells over a period) – is that the concept...

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