Campaign details

Brand: African Innovation Foundation
Agency: Djembe Communications

Description of the assignment

Launched in 2011, the Innovation Prize for Africa (IPA) is the landmark initiative of the African Innovation Foundation (AIF). IPA's goal is to strengthen African innovation ecosystems by supporting a culture of innovation and competitiveness, whilst spurring the growth of innovative, market-driven African solutions to African challenges and future funding of innovation start ups.

Each year, ten African innovators are rewarded with a total shared cash prize to the value of US$185,000, after a rigorous selection and judging process. The annual IPA events attract key innovation influencers, enablers and innovators from all across Africa, making it one of the most coveted innovation-led events on the continent.