AES Eletropaulo: Recyclables that are worth kwh

AES Brasil, an energy group, increased brand engagement and awareness through the launch of a recycling campaign that traded discounts for their Brazilian consumers' recyclables.

Campaign details

Advertiser: AES EletropauloBrand: AES EletropauloAgency: Press Porter NovelliCountry: Brazil

This article has been translated from Portuguese using Google Translate. Download the original here.

Summary

Recicle Mais, Pague Menos (Recycle More Pay Less) is a Project which encourages the exchange of recyclable materials for a discount on electricity bills. The project won the Aberje 2015, main award for corporate cases, for sustainability projects communications. The communication strategy was to diversify the communication formats to promote the project and reach different audiences. During 19 months, the main initiatives were:...

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