Adobe: Make It On Mobile

Adobe, a multinational computer software company, promoted its Creative Cloud mobile products in the US by creating #MakeItOnMobile, a social campaign that got famous artists to create artwork using its apps.

Campaign details

Advertiser: AdobeAgency: Golin

Overview

Situation analysis

Adobe knows that creative inspiration doesn't just happen in front of your desktop. The brand's challenge was to show creatives that bringing that inspiration to life isn't bound to a computer on a desk either. To answer this call, Adobe asked Golin to develop a social-first program that enlisted the help of six social media famous artists to champion the creative possibilities of the mobile-to-desktop workflow. Many of the artists in our audience are already Creative Cloud users; most are highly skilled in and familiar with the desktop products....

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