Adobe: Hack The Bracket

Adobe, a computer software company, promoted its analytics platform in the US by building a predictive tool surrounding March Madness in the NCAA basketball tournament.

Campaign details

Agency: Adobe

Assignment Overview:

Every experience maker has their perfect shot—and data helps them hit it. Now in its second year, Adobe's 'Hack the Bracket' campaign was designed to illustrate this point to marketers and analysts both big and small through a rich variety of online initiatives. The campaign aligned with the NCAA basketball tournament in both content and timeline to leverage the spotlight that shines on the sport during March Madness. By licensing collegiate basketball data from Sportradar and building a predictive tool with our own analytics product, we opened up Adobe Analytics for public trial....

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