adidas Singapore: We Are Here to Create

Adidas, a clothing and accessories manufacturer, promoted the launch of FC Bayern Munich's new football kit in Singapore by creating a live event with the team itself.

Campaign details

Brand: adidas SingaporeAgency: Creation Singapore

The brief

In 2017, 27-time Bundesliga champions FC Bayern Munich (FC Bayern) announced plans to visit Singapore as part of the International Champions Cup (ICC) in July.

As the club's official kit sponsor, adidas had the opportunity to promote the new jerseys, but more importantly, we wanted to use this opportunity to promote the sport and ignite passions for football to connect with our target audience, men between the ages of 18 to 45 year olds that formed the bulk of football enthusiasts here in Singapore.

Two key challenges

  1. Low...

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