Campaign Overview

adidas has been working with Parley to prevent plastic entering our oceans and using upcycled plastic waste (Parley Ocean PlasticTM) that is intercepted from beaches and coastal communities before it reaches the ocean in an increasing number of its products. adidas and Parley for the Oceans was calling on their global communities to unite for the second consecutive year in one movement against marine plastic pollution. adidas and Parley for the Oceans will drive Run For The Oceans, a global running movement that uses the power of sports to raise awareness for the threat of marine plastic pollution.

adidasand Parley will host over 12 major running events across the key cities including Mumbal, India and weekly running activities with 50 adidas Runners communities worldwide.

In India, the Run for the Oceans was to be held on 16th June in Mumbai, Versova Beach. For the first one million km completed, adidas contributed 1 million U S$ to the Parley Ocean School Program. Connect the product with a purpose to provide the platform for running communities to positively impact the ocean - a shoe that helps prevent plastic bottles from entering the ocean.