adidas India Pvt. Ltd.: adidas x Parley, Run For The Oceans

adidas, the shoe brand, took the plastic pollution initiative to the next level for 2018 by launching the India chapter.

Campaign Overview

adidas has been working with Parley to prevent plastic entering our oceans and using upcycled plastic waste (Parley Ocean PlasticTM) that is intercepted from beaches and coastal communities before it reaches the ocean in an increasing number of its products. adidas and Parley for the Oceans was calling on their global communities to unite for the second consecutive year in one movement against marine plastic pollution. adidas and Parley for the Oceans will drive Run For The Oceans, a global running movement that uses the power of sports to raise awareness for the threat of marine...

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