Adidas: Changing the perception of Kashmir, through the lens of football

Adidas, a shoes, clothing and accessories brand, partnered with Real Kashmir Football Club and used a documentary, online film, press conference and press release to promote positive sentiments surrounding the club in India.

Insight

Kashmir has been an indivisible part of India, but only physically. Otherwise, mentally and emotionally, Kashmir has become an entity hard to decipher. It faces the brunt of severe allegations. The youth, despite brimming with productivity and

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands