Adidas: Changing the perception of Kashmir, through the lens of football

Adidas, a shoes, clothing and accessories brand, partnered with Real Kashmir Football Club and used a documentary, online film, press conference and press release to promote positive sentiments surrounding the club in India.


Kashmir has been an indivisible part of India, but only physically. Otherwise, mentally and emotionally, Kashmir has become an entity hard to decipher. It faces the brunt of severe allegations. The youth, despite brimming with productivity and

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