ActionAid: Yours, Mrs Claus

ActionAid, a non-governmental organization, launched Yours, Mrs Claus in the UK as part of its Christmas Appeal.

Campaign details

Brand: ActionAidAgency: Unity

Brief

As part of ActionAid's Christmas Appeal, we were briefed to develop a brand platform that would:

  • Drive awareness of ActionAid amongst women (importantly NOT existing supporters)
  • Promote its Gifts in Action offering to drive sales and therefore raise much needed funds

The charity, which works with the poorest women and girls in the world to change their lives for good, had already decided that the vehicle for the campaign would be Mrs Claus – but with multiple brands using her to push commercial messages, we had a job to create a...

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