Brand: ABN AMRO
Agency: NewsLab, Buutvrij and UM
Create a concept through which we position ABN AMRO as an innovative sector bank.
- Showcase the sector knowledge and thought leadership of ABN AMRO in the retail and food sector in a creative way.
- Touch the hearts of potential customers by engaging them with an innovative story with a positive sentiment.
- Generate high quality coverage in the media and online buzz on (social) media.
The target audience
- (Potential) customers of the business bank (e.g. retailers)
- Media (read by entrepreneurs and consumers) – national and international
- Employees of ABN AMRO