Campaign details

Brand: ABN AMRO
Agency: NewsLab, Buutvrij and UM

Our challenge

Create a concept through which we position ABN AMRO as an innovative sector bank.

Our objectives

  • Showcase the sector knowledge and thought leadership of ABN AMRO in the retail and food sector in a creative way.
  • Touch the hearts of potential customers by engaging them with an innovative story with a positive sentiment.
  • Generate high quality coverage in the media and online buzz on (social) media.

The target audience

  • (Potential) customers of the business bank (e.g. retailers)
  • Media (read by entrepreneurs and consumers) – national and international
  • Employees of ABN AMRO

How we got started