"They call 'em victory fridges. It's maybe the greatest promotion in the history of promotions."
- Joe Buck, Broadcaster
"If you think about it, one of the great beer-marketing schemes ever."
"Crack open the victory fridges cleveland browns have finally won a game."
When The New York Times, The New York Post and FOX News squarely align on a topic, it's got to be big.
And Victory Fridge was, in fact, big.
It was Bud Light's biggest, most talked-about campaign of 2018. The story was so big, it generated more social conversation than the brand's multi-million dollar Super Bowl efforts this year.