Campaign details
Advertiser: AB InBevBrand: AB InBevAgency: Avian Media PvT LtdCountry: India
Situational analysis
According to the latest report of the National Crime Records Bureau (NCRB), the total number of deaths annually owing to road accidents has now passed the 135,000 mark. India spends 3% of its GDP on dealing with road traffic crashes, meeting the direct medical costs of treating the injured, and, on insurance of the accident victims. A staggering 70% of these accidents are caused due to driving under the influence of alcohol, with the age group of 21-35 being...