AB Inbev: Learn VPO, live VPO, love VPO

Beverage and brewing company AB InBev avoided closure of its factories in India and saved 200 jobs by introducing a successful employee communications programme.

Campaign details

Advertiser: AB InBevBrand: AB InBevAgency: Avian Media PvT LtdCountry: India

When Anheuser-Busch-InBev (AB InBev) and SABMiller, the world's two largest brewers joined hands in a merger of over $100 billion in 2015, AB InBev became the undisputed world leader. However, in the same year, two AB InBev plants in India faced a shut-down threat as they did not comply with the Voyageur Plant Optimisation safety and quality standards that were mandatory for all the 49 breweries across the world to operate. The first certification attempt in 2015 failed and this was...

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